Process

"The essence of strategy is choosing what not to do." — Michael Porter

Every business that has ever been sold for a premium had clarity — not about everything it could do, but about exactly what it did better than anyone else. The exit planning process forces that same clarity on the owner: which customers to keep, which revenue streams to strengthen, and which distractions to shed before going to market. A business that knows what it is commands a price that reflects it.

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